DETAILED SYLLABUS
6000236112 – ENTREPRENEURSHIP
Unit Name of the Topic Hours
1 Entrepreneurship – Introduction and Process
Concept of entrepreneurship – Importance,
Myths about Entrepreneurship, Pros and Cons of
Entrepreneurship, Process of Entrepreneurship,
Competencies and characteristics of an
entrepreneur Ethical Entrepreneurship,
Entrepreneurial Values and Attitudes, Creativity,
Innovation and entrepreneurship- Entrepreneurs
as problem solvers, Mindset of an employee and
an entrepreneur, – Risk Taking-Concepts
7
2 Business Idea
Types of Business: Manufacturing, Trading
and Services, Stakeholders: sellers, vendors
and consumers and Competitors, E-commerce
Business Models, business idea generation -Types
of Resources Human, Capital and Entrepreneurial
tools and resources, etc., setting business goalsPatent, copyright and Intellectual property 7 rights,
Customer Relations and Vendor Management,
Business Ideas vs. Business Opportunities,
Opportunity SWOT ANALYSIS of a business idea
– Business Failure causes and remedies.- Types of
business risks.
7
Unit Name of the Topic Hours
3 Banking
Size and capital based classification of business
enterprises Role of financial institutions, Role
of Government policy, Entrepreneurial support
systems, Incentive schemes for state government,
and Incentive schemes for Central governments.
7
4 Pricing and Cost Analysis
Types of Costs Variable – Fixed- Operational
Costs – Break Even Analysis – for single product
or service, -financial Business Case Study,
Understand the meaning and concept of the term
Cash Inflow and Cash Outflow – Pricing Calculate
Per Unit Cost of a single product, Understand the
importance and preparation of Income Statement,
Prepare a Cash Flow Projection- Factors affecting
pricing.- GST.
7
5 Business Plan Preparation
Feasibility Report – Technical analysis, financial
analysis- Market Research -Concept, Importance
and Process- tools for market research- Market
Sensing and Testing, Marketing and Sales strategy,
Digital marketing, Branding – Business name,
logo, tag line, Promotion strategy, Business Plan
Preparation, Concept and importance, Execution
of Business Plan