1052235654                             INNOVATION AND STARTUP

L T P C
Practicum 1 0 2 2
UNIT I: INTRODUCTION TO INNOVATION 6
An Introduction to Innovation and Creativity –
Innovation in Current Environment – Types of Innovation –
Challenges of Innovation – Steps of Innovation Management
– Divergent v/s Convergent thinking – Design thinking and
Entrepreneurship
UNIT II: INCUBATION CLUBS, IPR, PATENTS AND
COPYRIGHTS 6
Idea Generation – Incubation Clubs – Prototype
Development – Marketing of Innovation – Management of
Innovation – Creation of IPR – Types of IPR – Patents and
Copyrights – Patents in India – Technological and
Non-Technological Innovation Process.
UNIT III: GOVERNMENT AND NON-GOVERNMENT
FUNDING SCHEMES FOR START-UPS 6
An introduction to Start-up – Start-ups in India –
Procedure for registration of Start-ups – Business Model –
Business Plan – Case Studies – Opportunities and Challenges
– Funding supports from Government Schemes – MUDRA,
TANSEED, NEEDS, PMEGP, UYEGP – Non-Government
Schemes – CSR Fund – Angel Investors – Venture Capitalist
UNIT IV: SEMINAR 9
All the students have to select a minimum of 2 topics
from the list given below. They are expected to collect the
resources with the help of faculty assigned to them to prepare
PPTs for presentation
1. Idea Generation
2. Innovation Management
3. Product Development
4. Business Modal Innovation
5. Organizational Culture and Change Management
6. Leadership and Innovation
7. Barriers to Innovation
8. Innovation Marketing
9. E-Commerce success stories (any one)
10. Role of Start-ups in Higher Education
11. Professional Networking in Building Brands
How to start a start-up in India
UNIT V: EXPOSURE TO INDUSTRY 18
All the student should visit and study the nearby
industries, incubation centres, start-ups etc., and select any one
to prepare a project report which covers the Name of the
Industry/Organization, Introduction of the Industry, Type of the
Industry, Scope of the Industry, Plant Layout and Location,
Details of Plant and Machineries, Process flow chart,
Manufacturing Methods, Process of Manufacturing, Product
Manufacturing, Quality Control, Marketing, Product selling –
Conclusion
TOTAL HOURS 45